Tracy doesn’t just love the grocery store; she has literally built her career on it. From the Pillsbury Doughboy to Tony The Tiger, she has guided the development of business building ideas across the cereal, beverage, snack, and frozen food aisles. Working on the likes of Kellogg’s, Coke and Pillsbury she has developed national advertising campaigns across a multitude of brands driven by a passion for two things: problem solving and people. Throughout her career, Tracy’s diligence and deep understanding of the food & beverage category has led to impressive results for her Client’s business. Tracy is known throughout the agency for her collaborative spirit, positive outlook and a great eye for innovative creative work that is strategically grounded. And growing up near Chicago, her strong Midwestern values and work ethic don’t hurt either.

When you think of Norway, hip-hop is not the first thing that comes to mind. However Simen has never been afraid to think differently. Before advertising, he toured Scandinavia with artists such as 50 Cent, Lil Wayne, Rick Ross and Lady Gaga as a concert promoter in his co-founded booking agency. His entrepreneurial nature and passion for advertising & pop-culture brought him to New York, where he was one of the very first people to join LBNY. He’s now working in a building with more people in it than the entire village where he grew up. A fact that amazes him. When not at his desk, Simen is out making documentaries or biking around looking for fish tacos.

Tom has a last name that takes you away to a sunny beach somewhere in Caribbean and hands you a refreshing umbrella drink.  Tom grew up in Manhasset, NY and went to college at Quinnipiac University. Where he majored in Media Production and minored in Graphic Design and Philosophy. He is now using those skills as an associate producer and editor at LBNY.

When you first meet Jay, it’s often hard to tell what side of the agency he is from, because he doesn’t really believe in the notion of sides. “I always loved the old creative process but this business is so much more exciting than that now. Today, everyone that touches a brand is in the creative department, one way or another”. This attitude has helped Jay become recognized as a new breed of creative thinker, and a valuable partner to some of the world’s biggest brands. In 2009, Jay was named one of the 40 most influential people under 40 by Adnews magazine. Then in 2010, after becoming the most awarded creative director in Australasia at Cannes, he left the region and headed back home to New York. More than all of the industry accolades, Jay’s favorite career highlight came in 2007 when over three million people voted one of his Toyota commercials as the World’s Funniest on a New Years countdown. “My Dad finally understood what I do for a living”.

Harry is an extremely versatile strategy thinker with the ability to dive deep into any client challenge. He has launched, restaged and grown brands for a range of clients including startups, csr, energy, spirits, gaming, mobile phone service providers, and luxury and lifestyle offerings. A new breed of strategist he's able to influence traditional forms of communication building with innovative digital thinking. Harry arrives from Droga5 where he spent the past three years shaping and building their strategic offering. Prior to that, he worked at the New York office of Taxi. Outside of agency life, he mentors teenagers via iMentor and Stoked, surfs up and down the Long Island coast and spends an irresponsible amount of time playing video games.

Skyler was destined to work with words since birth. Well, actually before that. He said his first word while he was still in the womb. It was, "cabbage." After being introduced to the world, he spent his youth bringing soul to suburban New Jersey. At age 17, he left the greatest state in The Union to study at Syracuse University. After taking one class in advertising, he thought, "Yeah, OK. This is pretty cool," and switched majors. Once he graduated, Skyler said sayonara to the cold and journeyed to the deep south via a 27-day hitchhike. He ended up in Atlanta, where he ate fried pickles, drank Coke and developed his portfolio at The Creative Circus. Two years later he returned to his stomping grounds to reclaim The North. Having sneaked into LBNY via the freight elevator, he was able to blend in amongst the riffraff and has since helped build LBNY with his hands and mind.

Darren Wright has given life to award-winning work earning him more than 100 industry awards including Cannes Lions, Clios, Andys, One Show Pencils, Art Directors Cubes, D&AD and Communication Arts Awards, ADDYs, London International Awards, and New York Festival Medals, among many others. His honors include recognition in Boards´ Top 10 Copywriters in the World and a number five ranking in Time Magazine's Top 10 Everything of 2008 list, for his acclaimed AT&T “Scorsese” spot. Most recently, Creativity named his spot “Crazy,” for The National Football League, one of the top 20 Super Bowl ads of all time. While his primary focus has been on advertising and new media development, he has also written segments for Fox Television’s The Best Damn Sports Show Period, and aided in the development of a pilot for Paramount Television, based on a campaign he helped create for Sony.

Max Goodwin is best classified as a cultural architect, pop culture curator and leader in trend spotting. He specializes in helping brands understand the roles that new technology, culture and key cultural influencers can have on building and maintaining relevant, authentic and engaging communications. A strong entrepreneurial background enables him to take ideas from concept to completion. Max also has a proven ability to work seamlessly with creative teams, senior management and key vendors - enabling the acceleration of his client's entire marketing process.

Before advertising, Michael was a bar manager in Sydney, which he thinks is the best education you can have in both people and understanding Irish accents. At age 25 he was ranked the #1 creative talent in Australia, and has consistently topped international rankings including Cannes Lions, Gunn Report and Ad Age Creativity. Michael’s belief in ideas people can value builds ongoing assets for brands, rather than just advertising them - From ‘Lynx Jet’, the ‘TED696 Project’ ‘Vote Earth’ or ‘Photochains’.  This style of innovation has seen Michael win the Cannes Lions Grand Prix and ‘Agency of the Year’ title in 2006 and 2010, 12 Gold Lions, a D&AD yellow pencil and ‘Young Gun of the Year’. He has most recently been named in the world’s top 3 ‘Young Guns of the Decade’.  Michael lives in Manhattan with his wife Kat and around 80 pairs of sneakers.

Dave Skinner has given life to award-winning work earning him more than 100 industry awards including Cannes Lions, Clios, Andys, One Show Pencils, Art Directors Cubes, D&AD and Communication Arts Awards, ADDYs, London International Awards, and New York Festival Medals, among many others. His honors include recognition in Boards´ Top 10 Copywriters in the World and a number five ranking in Time Magazine's Top 10 Everything of 2008 list, for his acclaimed AT&T “Scorsese” spot. Most recently, Creativity named his spot “Crazy,” for The National Football League, one of the top 20 Super Bowl ads of all time. While his primary focus has been on advertising and new media development, he has also written segments for Fox Television’s The Best Damn Sports Show Period, and aided in the development of a pilot for Paramount Television, based on a campaign he helped create for Sony.