Leo Burnett New York - We Speak Human

// Harris Tweed 'Need for Tweed' Harris Tweed is the UK’s oldest trademark and still today, the Scottish fabric is highly sought after by some of the world’s largest fashion houses and avant-garde designers. And it doesn’t stop at fashion. Everything looks better in Harris Tweed from cars to hotels to doggie coats and even CIA agents. Have a look at the website developed by Leo Burnett New York and Hello Monday.

www.Needfortweed.com
2013 Advertising, Fashion, Web Design
// Chobani 'Just Add Good' A little good can make a big difference. Just Add Good for Chobani Kitchen is about inspiring and educating people to cook a variety of healthy, delicious meals with Chobani yogurt.

View campaign site:
chobani.com/kitchen/just-add-good/ 2012 Advertising, Culinary Arts, Film
// Chobani 'Olympics' Chobani Yogurt started with an empty plant and a handful of employees, and just 5 years later, they’re the #1 yogurt brand in America. It’s a story showing how anything is possible if you have real heart for what you do - just like our Olympic athletes.

That’s the focus of our spot airing nationally during the 2012 Olympic Opening Ceremony. The real community behind Chobani came together to build a giant outdoor cinema screen, to watch the Olympics together from Upstate New York.

Watch the rest of Chobani’s Olympic story here.
http://on.fb.me/OwcCJY

Director: Peter Berg
DOP: John Schwartzman 2012 Advertising, Copywriting, Creative Direction
// Leo Burnett Pencil The Leo Burnett pencil re-imagined with the use of 6325 recycled computer keys from around our network. This nine feet tall and three feet wide piece represents the powerful collaboration between our creativity, and today's modern technology. 2012 Art Direction, Branding, Creative Direction
// New York Writes Itself The colorful characters, the voices we hear and the scenes we witness. What if we could capture these great moments we witness everyday, and re-create them as amazing pieces of creativity? Get over to newyorkwritesitself.com to find out more. 2011 Film, Photography, Poetry
// Alphabet of Today The 'Alphabet of Today' represents the new language of communication which is part of our everyday lives. Each letter of the oversized childrens blocks represents a key icon in defining these new building blocks of communication today.

alphabetoftoday.com 2011 Animation, Sculpting
// New York Types Dec 15th 2012 was the opening night for the ʻNew York Typesʼ exhibit at the Art Directors Club in New York, presented by New York Writes Itself and The Village Voice. Inspired by the ʻScriptʼ at newyorkwritesitself.com, the exhibition brings to life real words heard on the streets of New York City. 2011 Art Direction, Creative Direction, Typography
// The Chairman The Village Voice presents a newyorkwritesitself.com (NYWI) production.
The Chairman: a weekly webisode series.

The 'Chairman' is a New Yorker who reads a small excerpt from the official NYWI script in each episode. With the engagement of a story teller he reads to us from his iconic yellow leather chair which is placed on the streets of New York. 2011 Documentary, Television, Copywriting
// Drugfree.org When parents realize their kid has a drug or alcohol problem, the most common emotion is that they don’t know what to do. Parents feel isolated and alone, and don’t know where to get help. Knowing who to turn to should be as obvious as knowing who to call if your house is on fire, if someone breaks into your house, or if you find yourself in an emergency situation. When parents find themselves in this situation, they should understand that they’re not alone, and Partnership at drugfree.org is the first place they should go to for help. 2012 Advertising, Creative Direction, Illustration
// WWF 'Space Monkey' 'Space Monkey' is a music video created in collaboration with Ben Lee (Universal Music) and the World Wildlife Fund (WWF). The film launched Lee's new single 'Song for the Divine Mother of the Universe' on MTV, Channel V and ABC, and carries a social message about our planet.

Jay, Michael and Kieran worked on this with the rest of the team at Leo Burnett, Sydney 2011 Music, Cinematography, Film
// WWF 'Vote Earth' With people aware of global warming as an environmental issue, it was time to turn awareness into real action from world leaders. Our solution was to transform the light switch into a vote, and hold the world’s first global election between Earth and Global Warming. The idea grew organically into a movement which motivated over 1 billion people across 88 countries to Vote Earth by switching off their lights. Vote Earth became the largest social movement in human history and was recognized by the world’s political leaders as a mandate for action from people of the world. 2011 Advertising
// WWF 'Earth FM' Throughout history, our world has been shaped by peoples' voices. But today it is our planet that needs a voice. With a goal to reach world leaders on the issue of climate change, we created Earth FM - a digital radio station which invited people of the world to make their voice heard, as one voice for the planet. Earth FM was broadcast and delivered to the United Nations as a voice for action on climate change.

Jay, Michael and Kieran worked on this with the rest of the team at Leo Burnett Sydney 2011 Advertising
// Canon 'Photo 5' Inspiring a national photography exhibition with a simple brown box.

Jay, Michael and Kieran worked on this with the rest of the team at Leo Burnett, Sydney. 2011 Photography, Advertising, Creative Direction
// Canon 'Photochains' Transforming photography from something people traditionally do on their own, into a social community.

Jay, Michael and Kieran worked on this with the rest of the team at Leo Burnett, Sydney. 2011 Photography, Advertising, Art Direction
// Canon 'Seconds With' Branded content series written and directed for Canon called ‘Seconds With’. Season One comprises four episodes in which we sat down with four of the world's top pro photographers - Stephen Dupont, Simon Harsent, Darren Jew and Craig Golding.

Jay, Michael and Kieran worked on this with the rest of the team at Leo Burnett, Sydney 2011 Documentary, Film, Photography
// Canon 'World of EOS' We created a unique digital platform for the Canon EOS brand, the 'World of EOS', designed as a continually growing creative community. Photographers can connect through different projects, be inspired by new ideas, learn from professionals and push themselves creatively.

Jay, Michael and Kieran worked on this with the rest of the team at Leo Burnett, Sydney. 2011 Advertising
// McDonald's A series of very short films bringing magic to the happy meal box with the imagination of the kids.

Kieran worked on this with the rest of the team at Leo Burnett, Sydney. 2011 Advertising, Art Direction, Film
// Subaru 'Crowd Rider' Subaru is a company that genuinely believes everyone who drives their cars deserves to have the best driving experience possible. The world just didn’t know. This commercial marks the beginning of a new era for Subaru, an era where every action they take shows that they are truly All 4 the Driver.

Jay worked on this with the rest of the team at Leo Burnett, Sydney 2011 Advertising, Cinematography, Television
// WWF 'Ticks' It’s hard to ask people for money, but it gets a lot easier if those people see their donations in action. In collaboration with the band Fleet Foxes we developed this short animated music video to remind people that even a little help goes a long way.

Jay on this with the rest of the team at Leo Burnett, Sydney 2011 Television, Animation