// Leo Burnett Pencil
  • 6325 recycled computer keys taken from around the network of Leo Burnett (advertising agency) re-imagined as a 9ft x 3ft piece to represent the powerful collaboration between creativity, and today's modern technology. A reminder to all designers and artists that the pencil is still as important as the computer.
Description
The Leo Burnett pencil re-imagined with the use of 6325 recycled computer keys from around our global network. This 9 x 3 foot piece represents the powerful collaboration between creativity and technology.
Fields
Art Direction, Branding, Creative Direction
Date
2012