LBNY launches new Harris Tweed website with help from an American hero.

 

Leo Burnett New York helps an old classic.

 

New website celebrates heritage in the US

 

Agency Puts NYC Stories on Stage
Leo Burnett New York presents ‘8 Million Protagonists’ - an original play based on real, uncensored New York stories, crowd sourced by New Yorkers.

http://mediadecoder.blogs.nytimes.com/2012/10/21/leo-burnett-to-present-a-play-based-on-new-yorkers-stories/

The Ads That Aced the Olympics
Chobani Brings Home the Gold in Olympic Ad Effectiveness.

http://ht.ly/1lYaYv

Chobani lead in Olympic Ad Effectiveness
Halfway through the Olympics, Chobani leads the effectiveness race,
followed by GE and Coke.

http://www.adweek.com/news/advertising-branding/halfway-through-olympics-ace-metrix-says-chobani-ge-and-coke-lead-ad-eff-0

Chobani Takes Gold in the Yogurt Isle
Greek Yogurt – The authentic American success story.

http://www.businessweek.com/articles/2012-07-31/chobani-takes-gold-in-the-yogurt-aisle

Chobani Commercial makes people talk.
LBNY’s commercial for Chobani Champions, starring Olympic mom Jennie Finch, is the most shared and talked about Olympic ad prior to the London games.

http://www.businessinsider.com/addthis-a-greek-yogurt-company-is-winning-the-ad-olympics-online-2012-7#ixzz21eb8GGnQ

Cannes Lions Gold Winner
‘New York Writes Itself’ picks up gold lion in the first ever ‘Branded Content & Entertainment’ category at Cannes Lions, along with two bronze lions
and 13 nominations.

http://www.youtube.com/watch?v=jt80DBqVYw4

Creates Unique Artwork Using Recycled Keyboard Keys.
LBNY reimagines the classic Leo Burnett pencil by recycling 6325 computer keys collected around the network, to show the agency’s focus on combining ideas and craft with ever evolving technology.

http://theinspirationroom.com/daily/2012/leo-burnett-pencil-keyboard/

Leo Burnett Reconstructs Their Classic Logo
To demonstrate their focus on ideas, craft and technology, Leo Burnett New York recreates their classic pencil logo using 6325 recycled computer keys.

http://adsoftheworld.com/blog/leo_burnett_new_york_pencil_artwork?utm_source=twitterfeed&utm_medium=twitter

It’s Crazy to Love A Yogurt This Much
Chobani is winning Canadian taste buds and market shares, with new campaign.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/in-food-wars-greek-yogurt-takes-palates-by-storm/article534011/

Top Ten Agencies to Watch in 2012
Leo Burnett! Booyakashaaa!

http://adage.com/article/special-report-agency-alist/ten-advertising-agencies-watch-2012/232249/

Leo Burnett Hearts NY
Leo Burnett celebrates the opening of their new,
New York office by collecting real stories from the big apple.

http://www.shots.net/news/latest-news/73372/leo-burnett-hearts-ny.html

Burst on the Scene with New York Writes Itself
Why so many crowd-sourcing platforms fail - but this don’t.

http://www.thenyegotist.com/news/local/2011/october/14/leo-burnett-bursts-scene-new-york-writes-itself

The Ego Tour
Check out the new Leo Burnett office space in Park ave.

http://www.thenyegotist.com/news/local/2011/october/11/ego-tour-leo-burnetts-new-york-office

Leo Burnett Increases its New York Presence
Opens up their new agency by inviting Newyorkers to share their
stories from around the city, to a new crow-sourcing platform.

http://www.nytimes.com/2011/09/27/business/media/leo-burnett-increases-its-new-york-presence.html

Leo Burnett Lands in New York
Launching a new agency with unique campaign.

http://screen.yahoo.com/leo-burnett-lands-in-new-york-26948705.html

Agency Gives Newyorkers the Opportunity to Share Stories.
The new platform ‘New York Writes Itself’, by Leo Burnett New York invites
new Yorkers to share their amazing experiences from around the city.

http://www.nytimes.com/2011/09/27/business/media/leo-burnett-increases-its-new-york-presence.html

Start-ups New York: Leo Burnett
Storied Chicago agency opens up in New York.

http://www.shots.net/profiles/ad-agencies/70261/leo-burnett-new-york.html